Research shows that consumers are savvier than they've ever been and know half-cocked branding attempts when they see them. Bad logo design is a quick way to ward off any interested customers.
Remember, everything about your company contributes to how your brand is viewed by the general public. That means that something as simple as your logo can communicate the quality of your business to the average consumer.
What constitutes a good logo?
This is undoubtedly a hotly debated topic in the marketing world. But one thing's certain: Your company logo design must communicate trustworthiness and commitment to quality. For many companies, the logo is a potential customer's first impression of the business. If their first impression is that you don't take the visual elements of your brand seriously, this may give way to a feeling that you don't take other elements of your business seriously.
The color emotion factor
The art of crafting the perfect logo for your business doesn't stop at creating a clean, highquality design. Did you know that colors convey emotions? In fact, an infographic called the "Color Emotion Guide" takes you through a full spectrum of widely used colors and how they affect viewers on an emotional level. For instance, according to the infographic blue induces a feeling of trust and dependability, while the color green can give off a feeling of peace and health.
Practice what you preach
After you've done the hard work of conceptualizing and crafting your powerful logo it's time to make the rubber meet the road. While your logo may communicate some solid core values that turns heads, you must incorporate those values into every aspect of your company.
Does your brand communicate that your company is trustworthy? Do customers get a sense that your company provides excellent customer support? Then your organization, especially early on, needsto work tirelessly to maintain this awareness of your brand. It's much easier to keep a good reputation going than to build one up.
Instill values into your employees
A big part of incorporating brand values throughout your organization is making sure your employees believe in your company as much as you do. The more employees you have that are excited about your company, the easier it will be to instill high quality brand values throughout the entire organization.
In order for
companies to move forward, they need to think about their branding init
iatives in a whole new way. This means stepping out of the archaic form of branding that says that a logo is merely just a 2D image that looks cool.
It actually communicates a lot about your company right out of the gate. Remember, you never cease to be a brand just because you don't have a logo. Craft a logo that's perfectly in sync with your company's values and goals.
Today in a guest post from the wonderful Joseph Baker - great friend of The Engaging Brand