The Perfect Brand Example for Your Social Media

Business as an example

Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how […]

Maximise Your Emotional Business Investments

Merging Plans

  Plans, plans, plans…financial, cashflow, sales… investments are surrounded by plans. Yet all these plans are based on an emotional investment that is so often ignored. You see it often with big brands who merge companies after painstaking financial business investments, and yet a sad lack of recognition of the investment required in combining two business […]

Show 503 – Maximising E-learning for Marketing

Laura Wall Klieves is the VP Academy & Marketing and Nancy Duarte is one of my favourite business thinkers. She has a life’s mission of removing boring presentations and helping business leaders tell their stories in an engaging way. Recently she launched an e-learning course on how to make awesome presentations and of course […]

Is Your Social Media Following a Balanced Diet?


Can I ask why do you feed your children? You don’t have to…..there maybe laws but you can choose to break those laws? Does the question make you feel uncomfortable? I mean why wouldn’t you WANT to feed your children? It’s about human decency, love, respect and our desire to nurture – so why not […]

4 Steps For Better Customer Conversion Rates

customer conversion

You are getting people to your site but the bounce rate is high. You are getting interest in what you offer but not converting to sales. You feel irritated. You feel stuck. There is some good news and some bad news. The good news is you are doing well – getting the attention of potential customers […]

Avoid this Big Sales and Marketing Mistake

sales and marketing

How close should sales and marketing actually work? A question put by one of Insider Secrets subscribers… Sales and marketing have the same foundation. They are wanting customers, they are wanting sales. So the aim is the same, they are just at different ends of the conversion process. Marketing provides the reasons for people to […]